Business Details
27 Years
experience
Expert Carpet & Flooring Solutions in Redditch
Established in 1999, we are a family-run mobile carpet and flooring business serving Redditch, Bromsgrove, Droitwich, Alcester, and surrounding areas. Our mobile showroom carries over 3,000 samples of carpets, vinyls, wood, and laminate flooring, allowing customers to make informed choices from the comfort of their homes. We specialise in supplying and fitting all types of flooring, with a focus on competitive pricing and exceptional service. Our team of fully qualified, insured fitters has over 25 years of experience, ensuring every installation meets the highest standards. We offer free furniture uplift and movement for elderly and disabled customers, reflecting our commitment to accessibility and convenience.With 75% of our business coming from repeat customers and recommendations, we prioritise transparency, reliability, and customer satisfaction. Our partnerships with leading manufacturers enable us to provide top-brand products at discounted prices, supported by a 2-year guarantee on all work. Operating seven days a week from 8am to 9pm, we combine flexibility with expertise to deliver tailored flooring solutions for domestic and commercial clients.
Services
Carpets
Vinyls
Wood Flooring
Laminate Floors
Commercial Flooring
Details
- Year established: 1999
Highlights and features
- 23 years of experience in domestic and commercial flooring installations
- Free furniture uplift and old carpet removal for elderly/disabled customers
- Fully qualified, insured fitters with 25+ years of combined experience
- Over 3,000 samples from leading brands like Cormar, Quick-Step, and Amtico
- 75% of business comes from repeat customers and recommendations
What people say
Top notch fitting
Free uplift service
Professional fitters
Fantastic job
Great bunch of lads
Services
Carpets
We supply and fit premium carpets from leading brands including Cormar, Brintons, and StainSafe. Our range features wool, nylon, and polypropylene options suitable for residential and commercial properties. All installations include free underlay testing and expert fitting by certified professionals.
Vinyls
Our luxury vinyl tiles (LVT) replicate natural materials like wood and stone at a fraction of the cost. Brands include Amtico, Karndean, and Polyflor. Ideal for kitchens, bathrooms, and high-traffic areas, offering durability and easy maintenance with 24-hour installation support.
Wood Flooring
We install solid and engineered wood flooring from Quick-Step, Kaindl, and Balterio. Available in oak, walnut, and maple finishes, our wood floors combine timeless aesthetics with modern durability. Includes free consultation on grain patterns and maintenance requirements for residential and commercial spaces.
Laminate Floors
Durable laminate flooring options from Associated Weavers and Tarkett mimic natural wood and stone textures. Scratch-resistant and easy to clean, suitable for living areas and commercial environments. Includes professional subfloor preparation and 2-year wear warranty for domestic installations.
Commercial Flooring
Specialist commercial flooring solutions for offices, schools, and healthcare facilities. We supply and fit non-slip vinyls, carpet tiles, and safety flooring with minimal disruption. Clients include Redrow Homes and local education authorities, supported by full liability insurance and 80+ combined years of industry experience.
People
Peter Lane
Owner
Peter founded Direct Floors in 1999 after 15 years in the retail flooring sector. He oversees operations and customer service, leveraging 25+ years of industry expertise. His focus on personal service and competitive pricing has driven the company's growth through repeat business and referrals.
Questions
What flooring types do you offer?
We supply and fit carpets, vinyls, wood flooring, laminate floors, and commercial-grade solutions from leading brands like Cormar, Quick-Step, and Amtico.
Do you offer free services for elderly customers?
Yes, we provide free furniture uplift and old carpet removal for elderly and disabled customers to make flooring replacements stress-free.
How quickly can installations be completed?
Most domestic installations are completed within 3-10 days of order confirmation, depending on material availability and property size.
Do you handle commercial projects?
Yes, we install commercial flooring for schools, hospitals, and offices, working with builders like Redrow Homes and Shakespeare Properties.
What payment methods do you accept?
We accept cash, bank transfers, and major credit/debit cards for both domestic and commercial flooring projects.
Is there a guarantee on installations?
All work includes a 2-year guarantee covering materials and workmanship, with full public liability insurance for customer protection.
