The Natural Wood Floor Company

Very knowledgeable staff, and the showroom has everything you would need to make a decision on a wood floor. Lots of large samples to view and smaller samples to take away. Also on show are tables, and other pieces of furniture made from the flooring

Very reliable company, team is polite and professional

Great place to source lovely wood at fair prices. Lots of choice & finishes. Even better is the customer service, if you are lucky enough to get Mike, you are in safe hands. Very patient and knowledgeable.

Really happy with Natural Wood Floor Co. Excellent product, customer service and communication (I dealt with Grant and Kevin). I urgently needed to get wooden floor fitters booked to undertake the work and was recommended HS Wood flooring (I dealt with Tim Hobern, Company Director) who’s team did a brilliant job for me. They worked hand in hand to make the entire process seamless. Super happy with the end result.
I’d definitely use and highly recommend both The Natural Wood Floor company and HS Wood Flooring.

The best flooring company in London.
Grant was so helpful and knowledgeable both via email and f2f in their showroom. He was so patient to me. They went above and beyond in their customer care. It’s down now and we love it so much. Photos to come! Couldn’t recommend them enough.

I purchased the wood for my entire flat from Kevin Keane at The Natural Wood Floor Co. I was delighted with the product.

Unfortunately, my contractor did not protect the new floor and caused serious damages and stains.

Kevin was not responsible for the damage in anyway, but still he was extremely kind and spent lots of his own time looking for someone reliable and capable to save my floors.

Unfortunately, I was surrounded by people that did not act professionally and did not take responsibility for their work. The Natural Wood Floor Co, and Kevin in particular were the real exception.

Overall very professional in advising and selling their products, and committed to ensure their clients are satisfied with their flooring.

I am a very happy and grateful client.

Stunning products and super knowledgable, friendly team both in the showroom and on the phone in the sales team. We ordered the Silver White Oak flooring for our new kitchen and it's one of our highlights of the entire room.

Great, friendly service. Ordered and received within a couple of days. Such an easy company to deal with, very customer focussed and couldn't of been more accommodating if they tried. Thank you, would definitely recommend. Product was great too.

Absolutely amazing and outstanding service by The Natural Wood Floor Co.! We came across this company by chance as they were delivering some floors in our area and we saw their van - decided to reach out to them as we were looking to have our floors done.

We couldn't be happier to have done that - from start to finish, this company has been incredibly professional, staff are very knowledgeable on their products and were able to assist us every step of the process.

They are quick at answering, and can be easily reached over an email or on the phone. We had so so many questions and even after the sale, they went out of their way to answer in detail, make suggestions and offer solutions. Even beyond that, when we were left with unopened boxes of flooring due to over order, they did not hesitate to take back and even recommended we did, honestly letting us know that we could easily buy again some of the same flooring in future should we needed to for any reason.

Their floors are absolutely stunning and brilliant quality, we really could not be happier with the result!

Thank you Mike, & all at Natural Wood Floor Co.!

Absolutely phenomenal company to work with. We are thrilled with our wood floor. Kevin was a true fountain of knowledge, who really cared that we achieved our desired look. Kevin really spent the time working out the look and feel, and it looks stunning. I can't rate them high enough.

The house we bought more than 10 years ago had solid wood flooring that we were told came from this company - and when we did some early renovations and wanted to match the floor - they had records that showed what we needed, and helpfully advised what to buy. Several years later we fixed up another floor, went back, and they recommended moving to engineered oak wood floors - and they look fantastic. Now in 2021/2 - yet more renovations and guess what, called them up, they again matched the floor and even held back a delivery when we had some building delays. In a climate of seemingly hostile sellers with rising prises, it's been such a refreshing experience to call/email them, get solid advice and helpfulness beyond words. I can't recommend them enough!

We brought 200sm of chevron engineered. We had looked for months for the right flooring and the right price! NWFC were incredibly helpful from start to finish. we are more than happy with our floor, it looks amazing! They also refunded unused boxes. Thank you!

I do not often take the time to write long reviews, but I could not pass on the occasion to share how amazing The Natural Wood Floor Company are.

We were recommended the company by our builder and from day 1, the experience has been perfect. The staff are very knowledgeable and very obviously passionate about their products. They give plenty of advice and do not do any hard sale.

Even after you buy from them, post sales is the best there is. 'No' was never an answer to any of our requests, from holding our products longer in storage due to delays in our project, to adding more products to our order last minute, to arranging delivery all the way to Greenwich.

Communication was also very easy by email and phone.

And best of all, the wood floor we bought is absolutely amazing. The quality is the best we have seen when shopping around, and we have only had praises from anyone who sees our floor.

Companies like these are rare nowadays so I absolutely wanted to share this feedback as this is how good business should be done.

Bought our floors from here. Excellent service, the company is selling from a warehouse, so you won't get a shop experience, but a great choice instead. The floor we picked was not in stock, but was delivered quite fast (only curbside). We under-estimated the quantity needed, but had no issue to get a top-up within two days. We picked the amount we needed, the rest left on the van and refund issued without any issues (actually received a call back from the sales person to refund me, which is very rare). The sales force is very knowledgeable and friendly, can only recommend!

Natural Wood Floor Company is the best in the business. Choosing the right type of wood is unfamiliar territory for most people. Anyone who works at Natural Wood Floor Company can advise on the best product within your budget. They work very hard to make sure you get a great looking product. Their wood is outstanding. They give great advise, they are service oriented - the product gets to your house on time plus they refund any unopened packets of wood you do not use. Their workshop is inviting and holds your interest. It is worth a visit for the atmosphere and education.

We were due to have some flooring delivered today & the supplier let us down the day before. In a panic I called Kevin at the Natural Wood Floor Co at 8am this morning. I described the type of floor that I was looking for & he confirmed that the 2 floors that I would be interested in were in stock & could be delivered today. I visited the showroom & was totally spoilt for choice with the selection of flooring. I placed my order there & then & I am now waiting for my delivery. I cannot say how amazing the service I received was. A massive thank you to Kevin who helped getting everything organised so quickly.

This is the second time that I have bought wood flooring from the Natural Wood Flooring Company. I remembered how good their product and service was 20 years ago and it remains just as good, even better than I can recall. They provided excellent advice in our selection of different products for different floors of the house, in the approach to the installation and and in recommending various fitters. The products themselves were fabulous, both the oak boards and particularly the band-sawn parquet which is especially beautiful. They are very competitively priced as well. Kevin and Grant were very helpful also in the level of service, holding the products until the builders were ready for it, then delivering it quickly and ensuring that we had all the ancillary products to complete the job, from the stain and oil to the stair nosing. I thoroughly recommend them and their products.

Professional service and advise, huge range of woodfloors, accessories and finishing products. Highly recommend.

I purchased engineered flooring for my living room and bedroom from The Natural Wood Floor company. I was very impressed by both there service and the quality of flooring, both floors look absolutely amazing now it’s all installed. All the staff I spoke to were very knowledge and were able to help me choose the right wood for my circumstances (under floor heating) and more than happy to spend time running me though all the options and points I should consider. I look forward to dealing with them again in the future.

Can't rate this company highly enough! Was recommended them by a friend and wasn't disappointed. The salesman knew exactly what I wanted, was able to answer all my questions but wasn't pushy. My husband has very bad allergies and they provided documentation to show they use class E1 low emmision adhesive in their 'in house' produced engineered flooring. Also great to know I was getting wood from a sustainable source which is really important to me. Highly recommended!